Fair Use Rationale

The images are screenshots from a copyrighted film and the copyright lies with the studio who produced the film and a copyrighted advert that lies with The Advertising Archive. It is asserted that the use of these copyrighted image in the analogy ‘Are You a Dr No or the Man From Del Monte?’ qualify as a fair use of the images, for the following reasons:

• They depict a fictional subject (such as a character) that is copyrighted. It would be impossible to create a replacement image which would not be subject to the original author’s copyright.
• The images are only used to illustrate the fictional subject, and not to illustrate a non-fictional but related subject (such as the actor).
• The images substantially improves the article it is in.
• The images are no larger, and of no higher quality, than required for its use in articles.
• The images are used in The Analogies Project only for educational purposes and is not used for profit.
• Their use on The Analogies Project does not compete with the copyright holder.
• Their use on The Analogies Project is not expected to decrease the value of the copyright to its holder.